Membership BenefitsLuxury Marketing
Council
"The Luxury Marketing Council is one of the most intelligent luxury marketing concepts of the past decade. It's high time luxury producers banded together out of self interest to better expose the variety of their products and services to the market... I applaud the founder 's vision and entrepreneurial spirit."
Mr. Stanley Marcus (1907 - 2002)
Think Tanks - The ability to tap council member thinking and "brainstorm" marketing problems is a very powerful asset. Few, if any, organizations can offer convenient and timely access to the best thinking of the best luxury marketers "on demand" as The Luxury Marketing Council routinely, strategically and selectively does. We call the 'partner members,' develop an executive white paper preface to the Think Tank event, find a member to host, facilitate the discussions and write an executive summary of the discussions for the client council member. Every one learns. Everyone wins.
Networking - The ability to pick up the phone and call any one of some 300 members from some 150 companies and discuss marketing, budgeting, customer related issues is extremely powerful.
Relationship Brokering - Routine and regular "putting together" of members interested in working together on joint promotions targeted to shared, best customers.
Association - Being in the company of the most prestigious luxury product and services companies, personal access to decision makers strengthens your brand.
Executive Roundtables/Best Practices Mornings - The idea exchange and exploration of critical marketing issues and topics in a comfortable climate with very smart marketers is one of our biggest selling points. We do some twenty of these a year. Topics have included Direct Mail Loyalty Programs, The New Media, The Power of Customer Service, The Aesthetic Conventions of Luxury Marketing, Collaborations: Business and the Arts; Effective Public Relations: Case Histories; Women of Substance and Influence; Leveraging the Brand: Corporate Reputation, A Quantifiable Asset, Luxury and the Internet and CEO and Publishers' panels.
Ability To Tap Members for Collaborations and Partnerships, not to mention the friendships which routinely develop over our seven years of service to luxury marketers.
Regular Access To Interested Media. I routinely and frequently refer members to journalists looking for specific points of view on different industry groups and trends in the luxury market and among consumers of luxury products and services.
Participation In Knowledge Exchange, Joint Promotions, Offsites, Data Base Exchange And Our Luxurycouncil.Com Web Site And Other Initiatives going forward and the cost sharing/favorable pricing and growth in share and number of best customers that goes along with these kinds of initiatives.
CEOs Only/Inner Circle lunches, offsites initiated in 2000 will continue.
Benchmarking Reports - The Luxury Marketing Council regularly surveys members on specific marketing practices, issues and trends. We have investigated "Best Practices of Best Companies in Reaching Best Customers." "What Keeps Luxury Marketers Awake At Night," "Best Practices of Companies Who Have 'Gone Global' In Leveraging Their Brands," "Strategic Giving and Philanthropy Among Luxury Marketers," "How Luxury Marketers View and Use the Marketing Mix: Allocation of Resources" to name a few.
Access To Member And Prospective Member List - Some three hundred fifty names, telephone numbers, e-mail addresses available to members only for special member targeted mailings and promotions.
Executive Retreats/Offsites - Opportunity for members to build relationships and discuss in a relaxed setting issues and a wide range of collaborative marketing opportunities. Offsites have been aboard Seabourn Cruise Line's Spirit (four day cruise to San Juan, five day cruise to St. Barthlemy), at Canyon Ranch in the Berkshires and Troutbeck, an executive retreat in upstate New York.
Common Practice Surveys - To enhance potential for productive collaborations, The Luxury Marketing Council conducts practice surveys of members' marketing and promotional practices.
Newsletter - The Luxury Marketing Council regularly publishes "Collaborations," which reports on all member collaborations and reviews industry trends and member initiatives.
Research - The Luxury Marketing Council periodically conducts specific research projects exclusively for members.
Research Library - The Luxury Marketing Council has maintained a research library of current research by leading publications, institutions on the luxury customer and trends in the luxury market domestically and internationally.
Access And Invitation To Luxury Marketing Council Chapter Events In London, Paris, Atlanta and, as we grow, other capital cities domestically and abroad as well as published calendars of events and member lists for all chapters of The Luxury Marketing Council worldwide.
Routine And Frequent Invitation To Council Member Events, Participation In Member Clubs (Monaco Government Tourist Bureau's Le Diamant Rouge which offers members special discounts and opportunities when visiting Monaco, for example), promotions, complimentary subscriptions to member publications: Departures, Gourmet, Deloitte & Touche Review, Sotheby's Preview, Sotheby's International Realty Domain and others.
Coordination Of Speaking Opportunities/Participation In Focus Groups (on a discounted consulting basis) for council members and Furman Communications Marketing clients. Always focusing on the luxury market or luxury customer.
Member Participation on a discounted member fee basis in The Luxury Weddings Alliance, The Luxury Home Alliance, The Young Luxury Marketers' Council.
"The Luxury Marketing Council is one of the most intelligent luxury marketing concepts of the past decade. It's high time luxury producers banded together out of self interest to better expose the variety of their products and services to the market... I applaud the founder 's vision and entrepreneurial spirit."
Mr. Stanley Marcus (1907 - 2002)
Think Tanks - The ability to tap council member thinking and "brainstorm" marketing problems is a very powerful asset. Few, if any, organizations can offer convenient and timely access to the best thinking of the best luxury marketers "on demand" as The Luxury Marketing Council routinely, strategically and selectively does. We call the 'partner members,' develop an executive white paper preface to the Think Tank event, find a member to host, facilitate the discussions and write an executive summary of the discussions for the client council member. Every one learns. Everyone wins.
Networking - The ability to pick up the phone and call any one of some 300 members from some 150 companies and discuss marketing, budgeting, customer related issues is extremely powerful.
Relationship Brokering - Routine and regular "putting together" of members interested in working together on joint promotions targeted to shared, best customers.
Association - Being in the company of the most prestigious luxury product and services companies, personal access to decision makers strengthens your brand.
Executive Roundtables/Best Practices Mornings - The idea exchange and exploration of critical marketing issues and topics in a comfortable climate with very smart marketers is one of our biggest selling points. We do some twenty of these a year. Topics have included Direct Mail Loyalty Programs, The New Media, The Power of Customer Service, The Aesthetic Conventions of Luxury Marketing, Collaborations: Business and the Arts; Effective Public Relations: Case Histories; Women of Substance and Influence; Leveraging the Brand: Corporate Reputation, A Quantifiable Asset, Luxury and the Internet and CEO and Publishers' panels.
Ability To Tap Members for Collaborations and Partnerships, not to mention the friendships which routinely develop over our seven years of service to luxury marketers.
Regular Access To Interested Media. I routinely and frequently refer members to journalists looking for specific points of view on different industry groups and trends in the luxury market and among consumers of luxury products and services.
Participation In Knowledge Exchange, Joint Promotions, Offsites, Data Base Exchange And Our Luxurycouncil.Com Web Site And Other Initiatives going forward and the cost sharing/favorable pricing and growth in share and number of best customers that goes along with these kinds of initiatives.
CEOs Only/Inner Circle lunches, offsites initiated in 2000 will continue.
Benchmarking Reports - The Luxury Marketing Council regularly surveys members on specific marketing practices, issues and trends. We have investigated "Best Practices of Best Companies in Reaching Best Customers." "What Keeps Luxury Marketers Awake At Night," "Best Practices of Companies Who Have 'Gone Global' In Leveraging Their Brands," "Strategic Giving and Philanthropy Among Luxury Marketers," "How Luxury Marketers View and Use the Marketing Mix: Allocation of Resources" to name a few.
Access To Member And Prospective Member List - Some three hundred fifty names, telephone numbers, e-mail addresses available to members only for special member targeted mailings and promotions.
Executive Retreats/Offsites - Opportunity for members to build relationships and discuss in a relaxed setting issues and a wide range of collaborative marketing opportunities. Offsites have been aboard Seabourn Cruise Line's Spirit (four day cruise to San Juan, five day cruise to St. Barthlemy), at Canyon Ranch in the Berkshires and Troutbeck, an executive retreat in upstate New York.
Common Practice Surveys - To enhance potential for productive collaborations, The Luxury Marketing Council conducts practice surveys of members' marketing and promotional practices.
Newsletter - The Luxury Marketing Council regularly publishes "Collaborations," which reports on all member collaborations and reviews industry trends and member initiatives.
Research - The Luxury Marketing Council periodically conducts specific research projects exclusively for members.
Research Library - The Luxury Marketing Council has maintained a research library of current research by leading publications, institutions on the luxury customer and trends in the luxury market domestically and internationally.
Access And Invitation To Luxury Marketing Council Chapter Events In London, Paris, Atlanta and, as we grow, other capital cities domestically and abroad as well as published calendars of events and member lists for all chapters of The Luxury Marketing Council worldwide.
Routine And Frequent Invitation To Council Member Events, Participation In Member Clubs (Monaco Government Tourist Bureau's Le Diamant Rouge which offers members special discounts and opportunities when visiting Monaco, for example), promotions, complimentary subscriptions to member publications: Departures, Gourmet, Deloitte & Touche Review, Sotheby's Preview, Sotheby's International Realty Domain and others.
Coordination Of Speaking Opportunities/Participation In Focus Groups (on a discounted consulting basis) for council members and Furman Communications Marketing clients. Always focusing on the luxury market or luxury customer.
Member Participation on a discounted member fee basis in The Luxury Weddings Alliance, The Luxury Home Alliance, The Young Luxury Marketers' Council.